Passenger car registrations are well down for 2024 in Iceland. They were -46% YTD but only -16% for April. In such an environment, there are usually drastic changes in fortunes. In addition, being a small volume market, a shipment of vehicles can change things quickly.
A case in point is shown with Dacia and Hyundai. Combined, they took a third of the total sales in April. That pushed them to the top of the ladder. Toyota is a long time leader here but a rampant Tesla knocked it off its perch in 2023. It's now third but there is plenty of time to remedy that anomaly.
The data below is for market share change in comparison with total registrations in 2023. Tesla has lost 80% of its share when sales are already down a half! Maybe there's a boat coming soon ladened with cars. It's surprising to see Land Rover so high in any market but it does seem to have strong starts to the year here.
Data source: Samgongustofa.